Joe Bataan
- the 60's latin soul brother is back in the barrio
by Jon A
To people my age, Joe Bataan is one of those names that have
been popping up on soul and funk re-issues - like Harmless
Records' "Broasted & Fried" and "Freak
Off!" - over the last decade. Those few tracks by Joe
Bataan that have been going around this way have piqued the
interest of crate diggers because of the mournful voice that
fitted only too well with the background history supplied
about Bataan having served jail time in his youth in the early
60's for stealing cars. Among them, Madrid's Vampisoul Records
compiled two full albums of his material, "Young, Gifted
& Brown" and "Latin Funk Brother", and
then they got their hands on the singer, who was starting
to get into the music business again after almost two decades
out of the record business. The result of the relationship
with the Spanish label and a young collaborator found in Daniel
Collás, who wrote the material and got a backing band
together, was this spring's "Call My Name" album
(reviewed in LowCut # 21), that showed Bataan's vocals at
their height, and musically provided an inspired mix of latin
funk and acid rock.
This provided me with the chance to meet Mr. Bataan at his
hotel when he played in Madrid in July with the experimental
guitarist Marc Ribot and his backing band Los Cubanos Postizos.
Bataan turned out to be a hearty and talkative man, who, upon
learning that I was from Denmark, immediately started ripping
off anecdotes in a broad New York accent about how he had
had success in Scandinavia and the Netherlands back in the
late 70's, while I was hurrying to unpack my dictaphone to
catch some of it. Bataan talked about his last single, "Rap-O,
Clap-O" from '79, that has been lauded as one of the
very first rap songs together with Sugar Hill Gang's "Rapper's
Delight".
While we talked, Bataan seemed thrilled to be able to reminisce
about the hardships of his younger days, while his wife, Ivana,
was filming the interview with a puzzled look on her face.
LowCut: So, you were talking about the success you
had in Scandinavia...
Joe Bataan: Yeah, with "Rap-O, Clap-O".
Well, you're young, so I don't know if you remember?
LowCut: No, that was way before my time.
Joe Bataan: In 1979...
LowCut: I was 3 at the time.
Joe Bataan: OK, that was when rap music first came
out. I had almost the first rap song that was ever done. People
didn't believe in it, because I was a singer and a band leader,
so they said "Joe, what are you doing," they said,
"You don't sing anymore,", and I said "No,
this is something new", and they said, "Get outta
heeereee!!! Take that junk and throw out of the window!".
So for that reason, I came out second. With Sugar Hill Gang,
you had "Rapper's Delight", biiig, and they traveled
all over the world - I came to Europe, top Holland, with the
record, and those days, they know when a record was gonna
be a hit, and I didn't know how they knew it, but they said
"Joe, get you on a plane!" - and at that time I
had no money, I had one pair of pants, I had a couple of suspenders
that I bought for 50 cents, and I had a t-shirt that I made
for a dollar, so I went to Europe. So right away they said,
"You gotta go on television," I said, "Television?
OK." And I wanna tell you, I had forgot my shoes, so
what I do is I find some yellow sneakers, put 'em on fast
and I ran to see them, and that became the sensation of Europe!
That outfit! That's why you got "Rap-O, Clap-O"
with the suspenders, but that's the real true story, because
the kids started dressing like that, ha-ha! So I was very
excited, because at that time Denmark, Scandinavia, Sweden,
they were all playing "Rap-O, Clap-O", and Holland
was the first to break the record, so actually, I came out
for two weeks and I didn't get home for 6 months. They kept
telling me come to this country, back and forth. So that was
my first big-biiig-big-big-big success internationally.

LowCut: But that was about the same point where you
disappeared, or you stopped making records for almost two
decades.
Joe Bataan: Yeah, yeah, well, I made a couple of records,
but nothing of significance. Actually, that was a point in
my life where, you know, in the disco era, a lot of people
didn't work. Especially the bands. But I worked, doing tracks
and singing like that, and then of course my wife, who's here,
Ivana, and my kids, we were involved in karate, you know,
with shodokan. So our dream was to send our kids to the Olympics.
So we did that for about 11 years, but the only problem was
when the Olympics came, it was taekwando, so...
LowCut: Ahhh...
Joe Bataan: Ha-ha-ha! So we couldn't fit into the
Olympics! Ha-ha-ha!
LowCut: Once again, you came in second.
Joe Bataan: Yeah, second. So, during that time of
course, you know, I'm a tour commander at a juvenile prison,
and I still work there. And that sort of saved my life, and
that's what I did: I worked and I stayed with my family, and
I raised my family, and I gradually kept away from the music,
so when you do that, it's hard to come back, because you don't
know if you're gonna be accepted or not. But in 1996, if was
working for a centro in the Bronx, and the guy kept saying,
"Oh, won't you perform with Tito Puente and the guys",
and I said, "No, I don't play anymore!" He said,
"Oh, c'mon please, put a band together," and I did.
And it was history, because once I started again they said,
"Joe, you look like you never been away," and I
thought, "Ah! Can I go back again?" And I started
to play, and it wasn't until 6 - wow! - almost 8 years later
this deal came with "Call My Name". And it was a
young kid named Daniel Collás who came to see me play
at the SOB, and asked me would I record some songs with him,
that he follows my career, and he would like to write something
my style. And I said OK, and we went into a basement in Brooklyn
and we recorded the album, not knowing what was gonna happen,
but I always knew that Europe was very strange. Sometimes,
the music in Europe can be totally different than a hit here,
that what it is in America. So I said, "It might be a
good chance, something might happen!" And of course it
happened! I gave him the address of Iñigo and Vampisoul,
he called them and he made a deal. I guess they were excited
about the name of Joe Bataan...
LowCut: They also put out some re-issues...
Joe Bataan: Yeah, but they never had an album by me,
but I guess after putting out the re-issues, they found out
there might be a market for Joe Bataan. Actually, a lot of
people don't know, and I'm not boasting, but - my name is
international. If you go to the United States, people might
not know that, not know that I had some success in Europe,
they think that, "Nah, it's only in New York, in el barrio!"
But because of "Rap-O, Clap-O", it opened up a lot
of doors, so what it tells me, that happening - because God
was involved in this, there's no other reason, there's got
to be an old guy - and now I'm playing more than I ever did
in my life! So he's got some directions for me, in what I'm
doing. As long as I'm doing right and trying to help people
and - not be selfish, like I was in my younger days, and I
spread the word of God; then everything's gonna be fine. And
He has big plans for me, but only He can tell me what I'm
gonna do. We have some success now and things are starting
to open up, and - I don't think that's an accident, I think
it was planned, but not by me, spiritually. You know, with
these tours, I'm doing so many interviews these last three
months, it's unheard of, and some of the things that's been
said, and everybody mentioned, "Oh! It's been 20 years
since Joe didn't do anything, and it's amazing how he sounds
the same!" And it's not me; it's the spirit! Got to be!
Because I was home with my wife and my kids, not thinking
of anything, but - my success comes from that. And the strength
comes from the spirit of God. And I'm real excited, you know.
The guy who wrote the liner notes [Miguel from Enlace Funk],
he says: "It's a great day in El Barrio," that Joe
Bataan is back. It made me cry - ahhh - because it's nice
to be remembered. And then to be remembered like that: They
were waiting for me! When it happened, I was like, "They
were waiting for me? For 20 years? To see if I would do something?"
You wouldn't knooow, my wife says, "If not for you, I
wouldn't travel all over the world!" And that's what
we're doing, and we're enjoying ourselves. And - it's a stage
in my life where you think that, you know, everything has
been done, and nooo, man, it's like it's just beginning!
LowCut: And I suppose also that you can have some
real success now with this record, and maybe more on your
own terms, without those suspenders.
Joe Bataan: Exactly! Because Joe Bataan is not owned
by anybody. I'm my own entity right now. The potential is
unlimited for what I can do, especially in helping my family
and other people. I'm in a good position.
LowCut: Also, you chose a good moment to come back,
because, at least here in Europe, a lot of the old funk and
soul records are getting re-issued...
Joe Bataan: Yeah! They're re-issuing everything of
mine! And then also on record everything I've done has come
out now, especially with this guy [points to Iñigo
of Vampisoul Records in a sofa a bit away], he's got to be
some kind of genius! Iñigo! [calls out] He has to be,
because...
Iñigo: What's going on?
Joe
Bataan: Join us! I say, for him to even have the insight
of releasing all these old records that nobody was thinking
about releasing on compilations. And to have this, like, acid
jazz, that they did and that I knew about it, but nobody else
knew! And he took a chance, because when you see all this
product go round, and how do you know there's a market for
it? I'm sure - I mean, you might end up just selling a few
pieces, but it's a tremendous market! There's a revival of
the music now, and people are starting to think, "Wow!
This is something new!" No, we did it 20-30 years ago,
but actually it's starting to catch on now, and the world
is closer because of the internet.
LowCut: [to Iñigo] We were talking about how
labels like Vampisoul are helping getting all the old funk
records out to the youth of today and how this would make
it opportune for Joe Bataan to come back now.
Iñigo: Well, I just sort of paved the record,
and people are getting into this - this goldmine of music,
and it's better than the music that's coming out today.
Joe Bataan: You said that, I didn't say that, but
you know, that's nice to hear. Because I had no idea that
this even existed with latin congresses around the world.
You are aware of the latin congresses?
LowCut: No?
Joe Bataan: The latin congresses are events that they
have all over the world for people who love to dance to latin
music. They have had them in Israel, in Moscow, in Japan,
all over the world. And when you come to the dance floor in
New York now, it's nothing to see a Japanese person dance
salsa! Ha-ha! Young bands in Holland, in Japan, in England
that are playing this music...
LowCut: Denmark too.
Joe Bataan: Yeah, Denmark! Good, good, very instrumental,
I keep hearing from guys up there! Good point. It shows you
how close the world has come because of the internet, and
now it's showing in music, and you got a label like Vampisoul
that's re-issuing all this product just like it's something
new to a lot of people
LowCut: And at the same time, the record you've come
back with sounds very fresh, and even if it takes its sound
from the 60s and 70s it's a record very much of today, I think.
Joe Bataan: Thank you, thank you. Once more, it's
the direction of the Big Boss, and he's responsible for a
lot of it, that he had the insight. I was just waiting, I'm
just happy that people were waiting to see, like after all
these years, something fresh. And actually, it's something
old.
LowCut: I suppose it's also better for you to be on
a relatively small label like Vampisoul?
Joe Bataan: That's been my history! If you check my
history, I started Ghetto Records, I started with Fania Records,
I originated of Salsoul Records - I worked the sound, nobody
else, everybody claims, but it was me. And I've been at the
forefront, and this is his first release [points to Iñigo;
"Call Me Name" was the first record in Vampisoul's
60+ titles strong catalogue that wasn't a re-issue], and I
don't know, there goes something into it.
LowCut: I suppose it also puts you in a good position,
since you'll be a priority on Vampisoul, as opposed to being
on a bigger label with bigger artists?
Joe Bataan: Let's hope so! Let's hope so! Let's hope
so. Iñigo, his plans, I mean, he's at the forefront,
and that's not very easy, it's a big , enormous job, especially
on a small label. When I started with Fania and Joe Lasucci,
he had two different records to promote, and then it started
with one of my records, where he sold 10.000 records in one
week, and he said, "Wow! What is this?" Same thing
happened with Salsoul, they sold 15.000 records in one week,
and they said, "Wait a minute! There must be something
in this business!" Both became, probably, billionaires
with their product, because they were dedicated, obviously.
It's big, but it started with something small, and it's what
I'm hoping will happen with Vampisoul.
Iñigo: I hope so too!
Joe Bataan: Ha-ha-ha! Everything really points in
that direction, the only difference is that there's a lot
of distance between us, but we're bridging that gap, we're
talking every day with the computers, we never had that before.
And he always responds, this guy is like a dream come true!
You got record companies and you got record companies, and
that personal touch really means more to me than the money
and other things. Some of my best negociations have been on
handshakes, and there are a lot of people around the world
who don't do that, but I can't deal like that. Unfortunately,
it wasn't like that in the past! Ha-ha-ha!
LowCut: I guess must be great for you to see people
Iñigo's and my age digging this stuff, finding these
records and digging them?
Joe Bataan: Yeah, it amazes me! Because some of the
stories I've had, like, I've had fans come up to me saying,
"I never met you, but every Saturday morning I put on
your records to clean the house," says, "You know
what you do? You put me in the mood! So it's a pleasure to
meet you now." I've got people coming to me, like this
kid: When we played at a college, she came up to me, says,
"Where did this music come from? I never heard it!"
I said, "Sweet, it's been done for thirty years,"
"Then where can I find it?" It gives you something
to think about, because you see, it was spread wide open,
and let me tell you, Joe Bataan wasn't a name that you could,
like The Doors or Sting, Joe Bataan was always underground.
But now I'm starting to surface a little more. I mean, "Rap-O,
Clap-O" touched the surface, and it was doing very well,
but now we're stretching as far as to Japan and Italy and
around the world. It's just a question of time, I hope!
LowCut: It's funny you're saying that about your music
being for Saturday morning, because I always had that same
notion, like, some years back when I got the Harmless compilations
with some of your tracks like "So Fine" and "Es
tu cosa", I'd always put them on the day after having
a big party, just leaning back on the couch watching the ravage....
Joe Bataan: Ha-ha-ha! What's so funny is they haven't
really recognized what I was famous for. In Europe, the songs
that have become popular are up-tempo songs. Actually, in
New York it's my romantic songs and my ballads that have become
famous, but here in Europe they haven't seen that side, I
guess mostly because the bands I bring on tour don't have
the full repertoire of my own band, where we do the whole
cycle of music that I do. The markets are different, and it's
true even in the United States, where sometimes to be known
you have to do an up-tempo song just to be famous, before
you can do the ballad, and once you have a big hit, you can
do anything you want! So the idea is to have that hit so you
can establish your ground. So the public and the band are
very conscious of each other in that way, you do something
wrong, you might turn them off, so you have to be very conscious
of what you do the next time. You have to be in touch with
the streets. It's not good enough just to be an artist and
to say, "that's great, y'all". I say, you're the
last one that should appreciate your music.
LowCut: That's a very interesting, very social instinct
to have that it's more important for the public to enjoy it?
Joe
Bataan: Of course, that was one of my mottos since I first
started, that even if I felt like something might be it, I
always had to have the opinion of other people, I always had
to test it. And now, I guess - I believe I have something
coming, I'm gonna tell you this story: I got my grand daughter,
and she's 6 years old. And I play in the car, lot of times
I play things people don't hear, and if I see her repeating
the hook - if she repeats the hook, I'm thinking if that's
what it does to a 6-year-old, imagine the effect that would
have on an adult! If you get that same effect from people
more than once, then you're onto something. And that type
of feeling hasn't been with me for 20 years, you know, because
I've stopped creating, but now you get back to things and
you get excited - you stop to feel and listen to the things
that other people do.
LowCut: It must also feel better to come back after
having been almost completely gone, than having just trampled
on throughout the 80s and 90s?
Joe Bataan: Sure, people my age, I mean - I can walk,
I can run, I can hop, actually I'm very wealthy, and people
don't realize that your health and being senile means a lot!
A lot of people don't realize that, just like the tragedy
we just had [the London bombings], you don't know if you're
gonna be here tomorrow. So, thanks for every morning, and
as they say, one day at a time, that's very important: One
day at a time.
LowCut: Part of that would also be that with this
album you had the chance to work with people like Daniel Collás,
fresh blood, someone that had a new view on your music? That
must have been a very giving experience?
Joe Bataan: Yeah! You know what? It's so funny, because
in the last 3-4 years I've made different records, different
projects, like they arranged me to go to Italy to do "Ordinary
Guy". Now, "Ordinary Guy" has been recorded,
like, maybe 8-9 times, and when I got to Italy, the song was
already recorded for me with a bossanova feel. They didn't
have too much success with it because it was already being
released in Japan by EMI, so before I haven't known too much
about what happened with my records, but since then I did
"Call My Name" and had some success with that, so
now people are calling me again.
LowCut: You're also fortunate to still have your full
voice.
Joe Bataan: Yeah yeah, well that's great.
The same evening the small crowd that had found its way to
Arena - possibly the most unfriendly rip-off of a concert
venue I've ever set foot in, this third time no difference
- witnessed an intimate concert that was somewhat marred by
technical problems and Marc Ribbot acting like an arrogant
asshole, which didn't help lighten the mood. If the set was
too upbeat and salsa for my personal tastes and had me miss
the balladeering and psychedelic side that comes out on the
"Call My Name" album, it nevertheless showed Joe
Bataan as a performer who is thrilled with having an audience
and does his best to enjoy this comeback, as well as making
people enjoy it.
http://www.vampisoul-records.com
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