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R.I.P
Buck Owens
August 12th 1929 - March 25th 2006
Biography by Stephen Thomas Erlewine
Buck Owens, along with Merle Haggard, was the leader of the
Bakersfield sound, an twangy, electricified, rock-influenced
interpretation of hardcore honky tonk that emerged in the
'60s. Owens was the first bona fide country star to emerge
from Bakersfield, scoring a total of 15 consecutive number
one hits in the mid-'60s. In the process, he provided an edgy
alternative to the string-laden country-pop that was being
produced during the '60s. Later in his career, his musical
impact was forgotten by some as he became a television personality
through the country comedy show Hee Haw. Nevertheless, several
generations of musicians -- from Gram Parsons in the late
'60s to Dwight Yoakam in the '80s -- were influenced by his
music, which wound up being one of the blueprints for modern
country music.
Owens was born in Texas, but his family moved to Mesa, AZ,
when he was a child, seeking work during the Great Depression.
Owens developed a fervent interest in music as a young child,
learning to play guitar in his early teens. He dropped out
of high school in ninth grade, working on the farm to help
his family but also spending a significant amount of time
learning how to play the guitar. By his late teens, he had
an occasional spot on a local radio station, KTYL Mesa, and
was playing gigs in honky tonks and clubs around Phoenix with
his friend Theryl Ray Britten. When he was 19 years old, he
married Bonnie Campbell, who was also a country singer. By
1950, the couple had two sons.
Buck and Bonnie Owens decided to leave Arizona in 1951, moving
to Bakersfield, CA. In Bakersfield, he became a regular performer
in a number of clubs, particularly the Blackboard, where he
was the lead singer and played rhythm guitar for Bill Woods
& the Orange Blossom Playboys. Soon, he formed his own
band, the Schoolhouse Playboys, which also played the Blackboard.
Buck's exposure in Bakersfield led to some session work for
Capitol Records, beginning with Tommy Collins' 1954 hit "You
Better Not Do That." During all of this, Buck and Bonnie
grew apart and divorced in 1953; they remained friends and
shared custody of their children.
Between 1954 and 1958, Owens played guitar on a number of
Capitol country records produced by Ken Nelson, including
some by Faron Young, Tommy Sands, and Wanda Jackson. Occasionally,
he was a session musician at the local Bakersfield studio
Lu-Tal, run by Lewis Talley. Owens made his first solo recordings
at Talley's studio in 1956, cutting ten songs for an independent
label called Pep. The singles -- which included the often-covered
"Down on the Corner of Love" and "Sweethearts
in Heaven" as well as two rockabilly sides released under
the name Corky Jones -- were unsuccessful, yet they attracted
the attention of many country music business insiders. Around
this time, Owens met Harlan Howard, a struggling country singer/songwriter.
The pair became friends and collaboraters, with Buck writing
the music and Harlan writing the lyrics. Owens and Howard
formed Blue Book Music that year in order to publish their
songs.
Owens continued to play regularly in Bakersfield clubs. At
these concerts, he attracted the attention of Johnny Bond
and Joe Maphis, who were performers on Town Hall Party and
signed to Columbia Records. Impressed with Owens' music, the
pair sent a demo to their record label, who immediately became
interested in signing Buck. Several people at Capitol were
trying to persuade Ken Nelson, the label's country A&R
head, to sign Owens as a recording artist, but he wasn't convinced
that Buck was a capable lead singer or songwriter. It wasn't
until a Capitol recording artist, the Farmer Boys, picked
Owens' songs to record instead of Nelson's that the A&R
head decided to sign the guitarist in February 1957.
Initially, Owens' singles for Capitol Records were ignored.
They were country-pop numbers, complete with a choral group
singing backing vocals. Such a big production didn't fit comfortably
with his unvarnished honky tonk roots and both singles sank
without a trace when they were released in 1957. Hurting financially
from the lack of sales, Owens moved to a suburb of Tacoma,
WA, to work at a radio station, KAYE, in January 1958. In
addition to DJing and selling ads for the station, he played
clubs around the area. By the summer, Owens was convinced
that his recording career was over, but Ken Nelson refused
to let him out of his contract. In the fall of 1958, Owens
had another session for Capitol Records, but this time he
was allowed to use a steel guitar and a fiddle. One of the
songs from the session, "Second Fiddle," was released
as a single and became a surprise hit, climbing to number
24 on the country charts. Even though he had his first taste
of success, Owens remained skeptical about his future as a
recording artist, so he remained in Tacoma, hosting his own
live show on KTNT. On the show, he featured a new local singer
named Loretta Lynn. More importantly for Owens, he met Don
Rich (born Donald Eugene Ulrich) at this radio show. Rich
would become Owens' partner in the next decade and would have
an immense influence over his music.
"Under Your Spell Again," the fall 1959 follow-up
to "Second Fiddle," broke the doors open for Owens.
Climbing to number four, the single began a streak of Top
Ten singles that ran more of less uninterrupted into the '70s.
After "Under Your Spell Again" became a success,
Owens moved back to Bakersfield. That winter, Rich also moved
to Bakersfield, joining Owens' band as a fiddler and guitarist.
Early in 1960, Owens took over Howard's share of Blue Book
Music, leaving him in total control of the publishing of all
of his songs. "Above and Beyond" became a number
three hit in the spring.
Owens had his next hit, "Excuse Me (I Think I've Got
a Heartache)," in the fall of 1960. It was followed in
January 1961 with Buck Owens, his first album, as well as
the single "Foolin' Around," which spent eight weeks
at number two. That spring he had a hit single, "Mental
Cruelty"/"Loose Talk," recorded with Rose Maddox.
Owens and Rich began touring the country together, playing
with pickup bands in each honky tonk they visited. Soon, the
pair stopped playing acoustic guitars and began playing Fender
Telecasters, electric guitars with a bright, punchy twang.
Rich would eventually become the lead guitarist. This change
was evident in Owens' two Top Ten hits in 1962, "Kickin'
Our Hearts Around" and "You're for Me." Instead
of being the shuffling honky tonk numbers that had been Owens'
signature, the songs were bright, driving tracks in 2/4 that
showed a hint of rock & roll influence. By the beginning
of 1963, Owens had begun to assemble his own band, featuring
a drummer, bassist, and a pedal steel guitarist. One of the
first bassists for the band was Merle Haggard, who named the
group the Buckaroos.
Owens' first number one single, "Act Naturally,"
arrived in the spring of 1963. "Act Naturally" elevated
Buck from a successful singer into stardom, starting a streak
of 15 consecutive number one singles. Its follow-up single,
"Love's Gonna Live Here," became his biggest hit,
spending 16 weeks at number one. "My Heart Skips a Beat,"
released in the spring of 1964, was nearly as successful,
spending seven weeks at the top of the charts. It was replaced
at the top by its B-side, "Together Again"; later
that year, "I Don't Care (Just as Long as You Love Me)"
spent six weeks at number one.
In 1965, his number one hits included "I've Got a Tiger
by the Tail," "Before You Go," "Only You
(Can Break My Heart)," and the instrumental showcase
"Buckaroo." That spring, Owens took out an advertisement
in the Nashville-based publication Music City News claiming:
"I shall make no record that is not a country record."
He then released his ninth album, I've Got a Tiger by the
Tail, which featured a version of Chuck Berry's "Memphis."
Owens explained that "Memphis" was a rockabilly
song, a genre he believed to be part of country music. Also
in 1965, he demonstrated his knack for business by forming
Buck Owens Enterprises (which was managed by his sister Dorothy)
and the booking agency OMAC Artists Corporation. Blue Book
Music was also becoming quite successful, with the songs of
both Owens and Haggard earning the company significant amounts
of money. The following year, Owens began purchasing radio
stations; by the end of the decade, he owned four stations.
Owens' success had spearheaded the national acceptance of
the Bakersfield sound. Haggard, Wynn Stewart, and Tommy Collins
were all grouped under this heading in addition to Owens.
The Bakersfield artists updated honky tonk, standing in direct
contrast to the smooth country-pop of Nashville. Consequently,
Owens was one of the biggest stars in popular music in the
mid-'60s. He was playing hundreds of shows a year, selling
thousands of records, and selling out concerts across the
country. He continued to build his streak of number one hits
with "Waitin' in Your Welfare Line," "Think
of Me," and "Open Up Your Heart" in 1966. That
year, Owens launched his first television series with Buck
Owens' Ranch. The program was a half-hour music show that
ran throughout the year and was syndicated to 100 markets
at the peak of its popularity. Owens' string of number one
hits continued throughout 1967, as "Where Does the Good
Times Go," "Sam's Place," and "Your Tender
Loving Care" all hit the top of the charts. His streak
ended at the end of the year, when "It Takes People Like
You (To Make People Like Me)" peaked at number two.
Owens began to branch out musically in 1968, adding more
textures, tempos, and stylistic flourishes to his music. Though
he only had one number one hit that year with "How Long
Will My Baby Be Gone," all of his singles from 1968 --
"How Long Will My Baby Be Gone," "Sweet Rosie
Jones," "Let the World Keep On a Turnin',"
"I've Got You on My Mind Again" -- charted in the
Top Ten, and all but one reached the Top Five. The following
year, Owens opened a state-of-the-art, 16-track recording
studio in downtown Bakersfield appropriately called Buck Owens
Studios. Capitol allowed him to record himself and several
other artists -- including Susan Raye, Tony Booth, and Buddy
Alan -- at the studio; the label would merely press and package
the records.
While Owens had a dedicated country following, he also had
picked up a number of pop and rock fans as well. Not only
did the Beatles cover "Act Naturally" on their 1965
Help! album, but in the fall of 1968, Owens headlined and
sold out two concerts at the legendary rock & roll venue
Fillmore West. Owens continued to experiment musically, as
evidenced by the two 1969 number one singles, "Who's
Gonna Mow Your Grass" and "Tall Dark Stranger."
In the summer of 1969, Owens' second television show, Hee
Haw, premiered. Hee Haw was the concept of two Canadian TV
producers, who envisioned it as a down-home, country version
of the popular Laugh-In. Owens was hired as its host, and
he brought on singer/guitarist Roy Clark as a co-host. Owens
only had to tape the show twice a year -- once in June and
once in October -- and his segments were spread throughout
the season's shows. Initially, the show was just a summer
replacement for The Smothers Brothers Comedy Hour, but its
summer run was so successful that CBS scheduled it for the
fall. As Hee Haw became more popular, so did Owens. In the
span of just over a year -- December 1969 to February 1971
-- Capitol released no less than nine Owens albums, including
reissues and three new studio records. During that time, he
continued to chart in the Top Ten with regularity, as "The
Kansas City Song" peaked at number two in the summer
of 1970 and "I Wouldn't Live in New York City (If They
Gave Me the Whole Dang Town)" reached the Top Ten at
the end of the year.
At the beginning of 1971, Owens signed what would turn out
to be his last contract with Capitol. He would record for
the label for another four years and after his contract expired,
he would gain ownership of all of his Capitol recordings,
from 1957 to 1975; Capitol could continue to manufacture Owens
records until 1980, when the masters would all return to Buck.
Throughout 1971, he continued to have Top Ten hits, including
a version of Simon & Garfunkel's "Bridge Over Troubled
Water," "Ruby (Are You Mad)," and "Rollin'
in My Sweet Baby's Arms." In 1971, CBS cancelled Hee
Haw, and the show moved into syndication, where it became
even more popular. By 1973, it had been so successful that
it forced Buck Owens' Ranch off the air, simply because Owens'
first program couldn't compete with the high ratings of his
second show. In the spring of 1972, he had his final number
one single as a solo artist, the ballad "Made in Japan."
However, his career began to slide after that. It took him
over a year to reach the Top Ten again with "Big Game
Hunter" at the end of 1973. Two other Top Ten hits followed
in the spring and summer of 1974, though both songs -- a rewrite
of Dr. Hook's "On the Cover of the Rolling Stone"
called "On the Cover of the Music City News" and
"(It's A) Monsters' Holiday" -- were novelty numbers.
In July of 1974, Rich, Owens' longtime partner and guitarist,
died in a motorcycle crash, which sent Buck into a deep depression.
Though he had one more Top Ten hit that fall with "Great
Expectations," he had trouble breaking the Top 40 in
the years following Rich's death. Owens' contract with Capitol
expired in 1975, and he moved to Warner Brothers, where he
began recording in Nashville. Appropriately, his music began
to sound more like country-pop than the hard-edged Bakersfield
sound he had become famous for, but that's because he relinquished
creative control of his records to the producers. Owens' record
sales had significantly declined, but Hee Haw remained popular.
Ironically, its success had an unwanted side effect -- for
many listeners in the general audience, Owens became the cornball
country comedian he was in the show, not the hardcore honky
tonker he was at heart. That perception remained throughout
the end of the '70s and even a hit duet with Emmylou Harris,
"Play Together Again Again," in 1979 couldn't erase
it. In 1980, Owens decided he didn't want to continue with
the grind of constant performing and recording. He ended his
contract with Warner and drastically cut back his performances.
Even though he was semi-retired, he continued to tape Hee
Haw until 1986.
Owens was out of public view for the early and mid-'80s,
which is when a new generation of country singers was developing.
Like Buck in the '60s, they stood in opposition to the pop-inflected
country of Nashville, building their sound on the Bakersfield
country of Owens and Haggard. One of the leading performers
of the new traditionalists, Dwight Yoakam, persuaded Owens
to join him on a re-recording of Buck's 1972 song "Streets
of Bakersfield." After they performed it on a CBS television
special, the duo recorded the song, releasing it in the summer
of 1988. "Streets of Bakersfield" became a major
hit, reaching number one; it was the first time since 1972
that Owens had a number one hit. Its success spurred him back
into the recording studio, where he made a new album called
Hot Dog!. It was a moderate success and it re-energized Owens.
He assembled a new version of the Buckaroos and continued
to perform and record, including a duet of "Act Naturally"
with Ringo Starr.
Owens didn't record or perform frequently in the '90s, but
his classic Capitol recordings began to appear on compact
disc; they hadn't been in print since 1980, when he gained
control of the tapes from Capitol. Furthermore, Owens' influence
continued to reverberate throughout country music as well
as some quarters of rock & roll. Owens was diagnosed with
throat cancer in 1993 and was hospitalized for pneumonia in
1997; in 2006, he passed away at age 76 in his Bakersfield
home.
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